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About services, digital files, and printing, etc., plus brief biographical information.

Services

Primarily digital 3D modeling and rendering of architecture and related subjects. Clients have usually been architects, interior designers, and real estate developers. Projects commonly involve the testing of design/material/color options.

In addition, some related services are occasionally requested. These have included:

• Massing/design studies during a project's early design development phase. This may include accurate sun shadows for any specific geographic location, date, and time of day. These studies often evolve into the production of more finished renderings.
   
• Accurately scaled CAD elevations and sections which can easily be generated directly from the 3D model.
   
• Wireframe perspective drawing output for use as an underlay by a third party to prepare a manual sketch or rendering.
   
• PowerPoint presentations.

Client Reviews

A series of private-access web pages are set up at richardrush.com for each project to facilitate the ongoing client review process. This results in a complete visual record of modeling/rendering iterations up through the completion of final rendering(s).

Computer monitors may differ significantly in their display of color images, And while printers may differ significantly as well, it is recommended that final approval be based on a print. Even if images will be produced later on a different printer, a control-print can be provided to indicate expectations.

Digital CAD Files

Clients typically provide 2D CAD files as the basis for beginning a modeling/rendering project. Occasionally, a client may have already produced a 3D model, and that may be provided as a basis.

Completed 3D model files can be provided to clients, although some entourage elements will be removed. The elements removed are those copyrighted by others and cannot be legally distributed.

3D model import/export file formats include:

• 3DS (3D Studio)
• DWG (AutoCad)
• DXF
• Revit models can be imported via other formats.
• SKP (SketchUp)
• LWO (LightWave)
• OBJ (Wavefront)
• SAT (Spatial Technology's ACIS)
• KMZ (Google Earth)
• IGES (Initial Graphics Exchange Specification)
• FACT (ElectricImage)
• DAE (Collada)
• 3DMF (3D Metafile)
• VRML (Virtual Reality Modeling Language)

2D line-drawing files can be generated for orthogonal elevations/sections as well as 3D views and then be output as CAD files. Orthogonal views will retain scale information in some formats, including AutoCad's DWG and DXF.

2D vector line import/export file formats include:

• DWG (AutoCAD)
• DXF
• Adobe Illustrator
• CorelDraw
• WMF (Windows Metafile)
• PICT (Macintosh)

Digital Image Files

Images of final renderings are frequently provided to clients as digital files in lieu of, or in addition to, prints.

TIF is one of the preferred file formats, as it preserves all image information, and is widely supported. But they are typically very large files. PNG also preserves all image information, but has the advantage of being compressed.

The JPG format is used for images that are e-mailed or posted on  private-access pages at this web site. JPG is a highly compressed format that degrades the image quality as the compression ratio increases, but is not really noticeable at lower ratios.

Printing

Prints produced in-house on an Epson Stylus 3000 printer are available on paper sizes up to 16˝" x 23˝". Other printing options are available from outside services.

Print mounting on foamcore/gatorboard and surface lamination can be provided through an outside service.

View Options

In addition to the commonly used perspective and orthogonal views, rendered or hidden line images can be provided in isometric, oblique, or axonometric views.

Perspective views can exhibit the characteristics of camera lenses ranging from wide-angle to telephoto, and can also use the common architectural convention of forcing vertical lines parallel (2-point perspective).

Software

Biography

Richard is a registered architect in Pennsylvania, and is certified by the NCARB. A Bachelor of Architecture degree was received from the University of Cincinnati.

Prior to opening his architectural illustration studio he was employed for many years with several architectural and interior design firms. Experience included programming, design, construction documents, contract administration, and project management.

Richard is a sole practitioner and all illustrations are prepared entirely by him.

He has been a member of the American Society of Architectural Illustrators (ASAI) since 1989, and is also an Affiliate Member of the American Institute of Architects.

This Web Site

This web site has been designed and produced by Richard Rush.

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All content © 1997 - 2011 Richard W. Rush.